Clothing is more than what you put on your body.
It says a lot about your style and personality. Likewise, the brands that people choose to wear tell a lot about American culture, and there are so many out there, it can be tough to figure out which are the most popular.
Impactful explores the most popular clothing and shoe brands in America, including everything from comfy sportswear to high-end fashion.
Whether you’re a fashionista or just interested in national trends, we’ll give you the scoop on the hottest brands around.
Impactful.news analyzed the 2022 Q4 data from YouGov to determine America’s most beloved clothing and footwear brands. Using Google Trends data, the company also identified the most popular brands in each state during the past year.
YouGov conducts daily surveys to measure people’s preferences and dislikes across various fields, including culture, politics, and business. They use this data to create positive opinion scores that represent the percentage of people who feel good about the brand. YouGov also segments responses by generation to provide valuable insights into demographic trends.
By leveraging YouGov’s comprehensive survey data and Google Trends, Impactful has identified Americans’ favorite brands across the country. Whether you’re a Prada-wearing fashionista or a Nike-owning lounge set lover, Impactful has the perfect ranking for you. Here are the most popular brands in America.
Most Popular Clothing and Footwear Brands in 2023
Alabama
- Polo
- Fame: 92%
- Popularity: 51%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Pink
- Fame: 65%
- Popularity: 38%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Nike
- Fame: 99%
- Popularity: 62%
Polo, Wilson Sporting Goods, Pink, Old Navy, and Nike are some of the most popular clothing and footwear brands in Alabama. Polo and Wilson have high fame and popularity scores, indicating they are well-known and favored choices among residents. Pink is well-known but less favored, while Old Navy is highly recognizable and popular due to its affordable prices and trendy styles. Nike is the most universally recognized brand in Alabama with high fame and popularity scores, likely due to its reputation for quality and innovation in athletic footwear and apparel.
Alaska
- The North Face
- Fame: 86%
- Popularity: 55%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Kenneth Cole
- Fame: 70%
- Popularity: 40%
- Patagonia
- Fame: 71%
- Popularity: 42%
- Duluth Trading Company
- Fame: 80%
- Popularity: 49%
The North Face, Eddie Bauer, Kenneth Cole, Patagonia, and Duluth Trading are among the most popular clothing and footwear brands in Alaska, catering to the state's rugged outdoor lifestyle. The North Face and Eddie Bauer have high fame and popularity ratings, offering top-notch outdoor clothing and equipment for harsh weather conditions. Patagonia is another environmentally conscious brand with a wide range of outdoor clothing and gear, while Duluth Trading Company offers durable and comfortable clothing and shoes for those who work outdoors. Kenneth Cole is a stylish choice for those who want to look good while still being able to handle the great outdoors.
Arizona
- COACH
- Fame: 86%
- Popularity: 46%
- Hot Topic
- Fame: 70%
- Popularity: 38%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Crocs
- Fame: 94%
- Popularity: 47%
Arizona's hot weather and desert landscapes have led to the popularity of clothing and shoe brands that cater to the state's lifestyle. The most famous and preferred brands in the state are Coach, offering high-quality and stylish clothing and accessories, Hot Topic with unique and trendy designs for pop culture fans, Skechers U.S.A. Inc. providing comfortable and durable shoes for all ages, Victoria's Secret as a favorite lingerie and clothing brand among Arizona women, and Crocs with their breathable and versatile designs suitable for everyday wear. These brands offer comfortable and practical options for Arizonians to tackle their daily activities in the state's unique climate.
Arkansas
- Lane Bryant
- Fame: 85%
- Popularity: 45%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Nike
- Fame: 99%
- Popularity: 62%
- Liz Claiborne
- Fame: 84%
- Popularity: 41%
- Old Navy
- Fame: 96%
- Popularity: 61%
Lane Bryant, Wilson Sporting Goods, Nike, Liz Claiborne, and Old Navy have earned their place as some of the most popular brands in Arkansas due to their quality products, unique brand identities, and affordability. Lane Bryant is a go-to fashion brand for women, particularly those seeking stylish plus-size clothing. Wilson Sporting Goods is a top choice for sports enthusiasts with its high-quality sports equipment for various sports. Next up, Nike's focus on high-quality athletic apparel and shoes has made it a popular choice for runners, gym-goers, and athletes. Finally, Liz Claiborne offers classic and timeless fashion for both men and women, while Old Navy provides a budget-friendly fashion destination for families.
California
- Levi Strauss & Co.
- Fame: 97%
- Popularity: 77%
- Converse
- Fame: 94%
- Popularity: 61%
- Vans
- Fame: 84%
- Popularity: 55%
- Chanel
- Fame: 91%
- Popularity: 51%
- COACH
- Fame: 86%
- Popularity: 46%
California's fashion scene one of the most influential and varied in the United States, featuring a mix of streetwear, luxury fashion, and classic American denim. Levi's is a beloved denim brand famous for its high-quality and durable jeans, while Converse is known for its classic Chuck Taylor All Stars. Vans is a California-born brand synonymous with skate and street culture, Chanel sets the standard for luxury fashion worldwide, and COACH combines high-quality craftsmanship with modern design. These brands have all earned a place in Californians' hearts, reflecting their unique and innovative spirit.
Colorado
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Oakley
- Fame: 78%
- Popularity: 48%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- The North Face
- Fame: 86%
- Popularity: 55%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
Wilson Sporting Goods offers quality sports equipment, clothing, & footwear for active individuals, making it a must-have in any Coloradan's wardrobe. Oakley's quality sunglasses with advanced lens technology are a popular choice for outdoor enthusiasts who need reliable eye protection. Victoria's Secret offers luxurious and feminine lingerie and beauty products, while The North Face provides durable and stylish jackets and boots for outdoor adventures. Last but not least, Eddie Bauer offers quality and durability in its outdoor gear and clothing. With these beloved brands, Coloradans can conquer the rugged terrain of the Rockies in style.
Connecticut
- Victorinox
- Fame: 64%
- Popularity: 46%
- Old Navy
- Fame: 96%
- Popularity: 61%
- C. & J. Clark
- Fame: 63%
- Popularity: 39%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Nike
- Fame: 99%
- Popularity: 62%
Connecticut's fashion scene has something for everyone, with popular brands ranging from high-end to affordable. Victorinox offers stylish and functional clothing and footwear, while Old Navy provides current and affordable clothing options. While C. & J. Clark is a favorite for classic and timeless shoe designs, Dr. Scholl's combines comfort and fashion in their footwear. Finally, Nike is a popular brand among Connecticut residents who value both fashion and function in their athletic wear. Such diverse brands reflect the unique and varied styles found in Connecticut's fashion scene.
Delaware
- Nautica
- Fame: 81%
- Popularity: 46%
- Reebok
- Fame: 96%
- Popularity: 58%
- Pink
- Fame: 65%
- Popularity: 38%
- Timberland
- Fame: 87%
- Popularity: 56%
- Lane Bryant
- Fame: 85%
- Popularity: 45%
Despite being a small state, Delaware has a thriving fashion scene with a wide range of options for dressing up. Nautica offers high-quality and comfortable coastal style clothing, while Reebok's athletic wear and sneakers have deep roots in the state's fashion scene. Pink's trendy and affordable lingerie and loungewear have become increasingly popular among women, and Timberland's rugged boots are a popular choice for outdoor enthusiasts. Lane Bryant caters to curvy women with stylish and affordable plus-size clothing, reflecting Delaware's commitment to diversity and self-love. Delaware's fashion scene is diverse and eclectic, with something for every taste and style.
District of Columbia
- Oscar de la Renta
- Fame: 75%
- Popularity: 40%
- Gucci
- Fame: 95%
- Popularity: 46%
- Chanel
- Fame: 91%
- Popularity: 51%
- Prada
- Fame: 88%
- Popularity: 42%
- Asics
- Fame: 74%
- Popularity: 43%
Washington, D.C. has a sophisticated sense of style with popular brands like Oscar de la Renta and Gucci, known for elegant and flashy designs respectively. Chanel, another beloved luxury brand, sets the standard for timeless and classic fashion. Prada is popular for sleek designs in handbags, shoes, and clothing. For comfort and function, Asics' athletic shoes are a favorite among residents. The city's fashion scene is diverse, offering something for everyone, whether attending political events or exploring cultural landmarks.
Florida
- Rolex
- Fame: 96%
- Popularity: 58%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Reebok
- Fame: 96%
- Popularity: 58%
- Versace
- Fame: 84%
- Popularity: 42%
- COACH
- Fame: 86%
- Popularity: 46%
Florida is a state that boasts both high-end luxury fashion and a beachy, casual style. Rolex, with its timeless luxury and exquisite craftsmanship, is a beloved brand among Floridians. Skechers offers stylish and comfortable sneakers that Floridians appreciate. Reebok's athletic shoes and apparel are popular among those who lead an active lifestyle. Versace's bold designs are a favorite of Floridians who aren't afraid to make a statement. Lastly, COACH offers sleek and stylish handbags, wallets, and accessories that appeal to a wide range of tastes. Overall, Florida's fashion scene offers a mix of luxury and casual style that reflects the state's unique and vibrant lifestyle.
Georgia
- Nike
- Fame: 99%
- Popularity: 62%
- Reebok
- Fame: 96%
- Popularity: 58%
- Pink
- Fame: 65%
- Popularity: 38%
- Michael Kors
- Fame: 81%
- Popularity: 45%
- Puma
- Fame: 95%
- Popularity: 56%
From classic sportswear to high-end luxury brands, Georgians appreciate quality and style that aligns with their active lifestyle. Nike, with its innovative Flyknit technology and iconic Air Jordans, has been a favorite among Georgians for its high-quality and comfortable athletic wear. Reebok, known for its classic sneakers and retro designs, has been a household name in Georgia for decades. Puma's stylish and comfortable sneakers are equally popular among athletes and fashion-conscious consumers. Meanwhile, Michael Kors' timeless elegance and high-end craftsmanship has earned it a spot in many Georgian wardrobes. Pink, a women's lingerie and loungewear brand, emphasizes body positivity and inclusivity, making it a popular choice among diverse communities in the state.
Hawaii
- Samsonite
- Fame: 84%
- Popularity: 57%
- Dockers
- Fame: 88%
- Popularity: 52%
- Cartier
- Fame: 81%
- Popularity: 44%
- Rolex
- Fame: 96%
- Popularity: 58%
- Yves Saint Laurent
- Fame: 78%
- Popularity: 44%
Hawai'i's fashion scene is as vibrant and colorful as the island itself. The state boasts an array of popular and recognizable brands, including Samsonite for high-quality luggage, Dockers for comfortable casual wear, Cartier for exquisite jewelry and watches, Rolex for stylish timepieces, and Yves Saint Laurent for bold and unique fashion designs. These brands reflect Hawaiians' love for practicality, luxury, and statement pieces that add an extra layer of confidence to their already laid-back lifestyle. Whether heading to the beach or a fancy dinner party, Hawaiians know how to rock their fashion choices with style and flair.
Idaho
- Birkenstock
- Fame: 74%
- Popularity: 40%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Victorinox
- Fame: 64%
- Popularity: 46%
- Liz Claiborne
- Fame: 84%
- Popularity: 41%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
The state of Idaho has a unique fashion scene that reflects the state's rugged and adventurous spirit. Among the most recognizable and popular brands in Idaho are Birkenstock, known for its comfortable and stylish sandals, and Wilson Sporting Goods, a favorite among sports enthusiasts for its high-quality equipment. Victorinox is also a well-known brand in Idaho, appreciated for its practical and durable Swiss Army knives. Liz Claiborne, a fashion brand that caters to women's clothing, is popular for its timeless and classic designs. Finally, Victoria's Secret is a well-known lingerie brand that has captured the hearts of many Idahoans, loved for its high-quality and luxurious products. These brands showcase the diversity of Idaho's fashion tastes, from practical and durable to stylish and luxurious.
Illinois
- Pink
- Fame: 65%
- Popularity: 38%
- COACH
- Fame: 86%
- Popularity: 46%
- Dockers
- Fame: 88%
- Popularity: 52%
- Nike
- Fame: 99%
- Popularity: 62%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
Illinois residents have a clear sense of style and sophistication with a taste for both practicality and luxury. Its fashion scene is a reflection of this unique blend with brands like Pink and Dockers offering comfortable and casual options for everyday wear. COACH is a beloved brand known for its high-end leather goods and accessories, favored by those who appreciate the finer things in life. Nike, with its iconic swoosh logo, is a staple in every Illinoisan's wardrobe, loved for its quality and style. And of course, Wilson Sporting Goods is a brand that resonates with sports enthusiasts and athletes across the state, offering everything from tennis rackets to footballs. These brands are more than just fashion statements; they represent a lifestyle that Illinoisans embrace with pride and passion.
Indiana
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Nike
- Fame: 99%
- Popularity: 62%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Hot Topic
- Fame: 70%
- Popularity: 38%
Indiana has a thriving fashion scene with a diverse range of brands that reflect the state's unique personality. Wilson Sporting Goods and Nike lead among the most popular brands, with their high fame ratings and impressive popularity scores among Indiana residents. For those seeking comfortable footwear, Dr. Scholl's is a favorite with its high fame rating and popularity score. Victoria's Secret also has a strong presence in the state, with a high fame rating and loyal following among fashion enthusiasts. Meanwhile, Hot Topic is a brand for the bold and adventurous with a lower fame rating but a dedicated fanbase who appreciate their edgy and unique style. Whether you're a sports enthusiast or a fashionista, Indiana fashion has something for everyone.
Iowa
- Old Navy
- Fame: 96%
- Popularity: 61%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Lee
- Fame: 93%
- Popularity: 64%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Birkenstock
- Fame: 74%
- Popularity: 40%
Iowa is a state with a strong sense of practicality and style, and its residents' favorite brands reflect that. Old Navy is a beloved brand among Iowans, with its high fame and popularity ratings making it a go-to choice for comfortable and affordable fashion. Wilson Sporting Goods is another favorite, offering quality equipment for sports enthusiasts across the state. Lee is also a popular choice for Iowans looking for durable and fashionable denim. Victoria's Secret is a well-known brand for its luxurious lingerie and beauty products, and it's no surprise that it has a strong following in Iowa as well. Finally, Birkenstock is a brand with a loyal fan base, appreciated for its comfortable and durable footwear. These brands reflect the practical yet stylish values of Iowans, who know how to rock their fashion choices with confidence and comfort.
Kansas
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Adidas
- Fame: 98%
- Popularity: 66%
Iowans have a practical yet stylish approach to fashion, reflected in their favorite brands. Old Navy, Wilson Sporting Goods, Lee, Victoria's Secret, and Birkenstock are all popular choices among Iowans, with each brand offering high-quality products that are both fashionable and comfortable. From affordable clothing to durable sportswear and footwear, these brands embody the values of Iowa residents, who confidently express their personal style with these trusted favorites.
Kentucky
- Fruit of the Loom
- Fame: 97%
- Popularity: 72%
- Liz Claiborne
- Fame: 84%
- Popularity: 41%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Lane Bryant
- Fame: 85%
- Popularity: 45%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
Kentucky is a state that prides itself on comfort and quality, and its favorite brands reflect that. Fruit of the Loom is a beloved brand among Kentuckians, its high fame and popularity ratings making it a trusted choice for comfortable and affordable clothing. Victoria's Secret is also a brand well-known for its luxurious lingerie and beauty products, and it's no surprise that it has a strong following in Kentucky as well. Lane Bryant is another popular choice for those seeking plus-size clothing that remains both fashionable and comfortable. Wilson Sporting Goods is also a hit among sports enthusiasts in Kentucky, offering quality equipment for a variety of activities. Finally, Liz Claiborne's designs are well-received by those in search of sophisticated and timeless style. These brands reflect the practical yet stylish values of Kentuckians, who know how to stay comfortable without sacrificing style.
Louisiana
- K-Swiss
- Fame: 78%
- Popularity: 41%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Reebok
- Fame: 96%
- Popularity: 58%
- Nike
- Fame: 99%
- Popularity: 62%
Louisiana is a state with a unique sense of style, and its residents have a diverse range of favorite brands. Old Navy is a beloved brand among Louisianans, with its high fame and popularity ratings making it a go-to choice for comfortable and affordable fashion. Victoria's Secret is another well-known brand for its luxurious lingerie and beauty products, and it's no surprise that it has a strong following in Louisiana as well. Nike and Reebok both have high fame and popularity ratings, reflecting the state's love for athletic footwear. Finally, K-Swiss is a brand with a loyal fan base, appreciated for its comfortable and stylish sneakers. These brands reflect the diverse and eclectic tastes of Louisianans, who know how to express themselves through their fashion choices with confidence and flair.
Maine
- L.L. Bean
- Fame: 91%
- Popularity: 58%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Birkenstock
- Fame: 74%
- Popularity: 40%
- Lands' End
- Fame: 79%
- Popularity: 47%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
Maine is a state known for its natural beauty and practicality, and the favorite brands of its residents reflect these values. L.L. Bean, with its high fame and popularity ratings, is a beloved brand for Mainers seeking outdoor gear and durable clothing. Birkenstock, a brand with a cult following, is appreciated for its comfortable and long-lasting footwear. Lands' End is one favorite for its practical and stylish clothing options. Old Navy is a similarly popular choice for comfortable and affordable fashion. Finally, Dr. Scholl's is a trusted brand for comfortable and supportive footwear, perfect for long walks in Maine's beautiful landscapes. These brands embody the rugged yet stylish ethos of Mainers, who know how to balance comfort and fashion with ease.
Maryland
- Under Armour
- Fame: 93%
- Popularity: 64%
- New Balance
- Fame: 91%
- Popularity: 63%
- Pink
- Fame: 65%
- Popularity: 38%
- Nike
- Fame: 99%
- Popularity: 62%
- Nine West
- Fame: 70%
- Popularity: 41%
Maryland residents sure know their athletic gear, with Under Armour and New Balance both having high fame and popularity ratings in the state. These brands provide high-quality and stylish athletic wear for people on the move. Pink, a sub-brand of Victoria's Secret, has a solid following in Maryland, offering comfortable and trendy loungewear for a relaxed lifestyle. Nike is another popular brand in the state, with its iconic shoes and apparel always on-trend. Finally, Nine West provides chic and stylish footwear for women who want to feel confident and fashionable. Overall, Maryland's favorite brands reflect a sense of practicality and style, with a focus on both comfort and fashion.
Massachusetts
- Rockport
- Fame: 63%
- Popularity: 40%
- Reebok
- Fame: 96%
- Popularity: 58%
- New Balance
- Fame: 91%
- Popularity: 63%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Gap Inc.
- Fame: 97%
- Popularity: 51%
Massachusetts is home to many beloved brands, with a mix of practicality and fashion that reflects the state's values. Rockport may not have the highest fame and popularity ratings, but its dedicated fan base knows the brand's quality and style can't be beat. Reebok and New Balance are two sports-focused brands that have captured the hearts of Massachusetts residents, offering comfortable and stylish footwear for any occasion. With its affordable and trendy clothing, Old Navy has become a staple for many Bay Staters. And, of course, Gap Inc. is a well-known brand with a strong presence in Massachusetts, offering versatile and timeless fashion choices. These brands embody the spirit of Massachusetts, where practicality meets fashion in the most perfect way.
Michigan
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Pink
- Fame: 65%
- Popularity: 38%
- Dockers
- Fame: 88%
- Popularity: 52%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
Michigan residents have a great sense of style, and their favorite brands reflect their practical yet fashionable values. Skechers U.S.A., Inc. is a beloved footwear brand with high fame and popularity ratings in the state, offering both style and comfort. Dr. Scholl's is another popular footwear brand appreciated for its quality and comfort. Pink, with its sporty and stylish clothing, also has a following in Michigan. Dockers, known for its stylish and comfortable pants, is a brand that Michigan residents trust for both work and casual wear. Finally, Wilson Sporting Goods is a favorite among sports enthusiasts in the state, providing quality equipment for their favorite activities. These brands represent the practical yet stylish values of Michigan residents who know how to stay both comfortable and fashionable.
Minnesota
- Duluth Trading Company
- Fame: 80%
- Popularity: 49%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Birkenstock
- Fame: 74%
- Popularity: 40%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
Minnesota residents have a strong sense of practicality and appreciation for high-quality products, and their favorite brands reflect that. Duluth Trading Company is a beloved brand among Minnesotans, appreciated for its durable and functional workwear. Wilson Sporting Goods is another popular choice, providing sports enthusiasts with quality equipment for their favorite activities. Eddie Bauer is also a beloved brand in Minnesota, with its outdoor clothing and gear catering to the state's love of nature and adventure. Birkenstock is a brand appreciated for its comfortable and stylish footwear, while Dr. Scholl's offers practical yet fashionable options for foot care. These brands embody the values of Minnesota residents who appreciate products that are both functional and stylish.
Mississippi
- Lane Bryant
- Fame: 85%
- Popularity: 45%
- Michael Kors
- Fame: 81%
- Popularity: 45%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- COACH
- Fame: 86%
- Popularity: 46%
- Nike
- Fame: 99%
- Popularity: 62%
Mississippians have a great taste in fashion and sportswear, as reflected by their top favorite brands. Nike is an all-time favorite in the state, with its high fame and popularity ratings making it a top choice for athletic wear. Wilson Sporting Goods is another popular brand, providing quality equipment for sports enthusiasts across Mississippi. COACH is a luxury brand appreciated for its premium handbags, accessories, and clothing, and it's no surprise that it has a strong following in the state. Lane Bryant is another popular choice, offering stylish clothing for plus-size women. Lastly, Michael Kors, with its chic and sophisticated designs, is also a favorite brand among Mississippians. These brands reflect the diverse and refined tastes of Mississippians, who know how to stay stylish and comfortable at the same time.
Montana
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Wrangler
- Fame: 95%
- Popularity: 66%
- Birkenstock
- Fame: 74%
- Popularity: 40%
- Patagonia
- Fame: 71%
- Popularity: 42%
- Victorinox
- Fame: 64%
- Popularity: 46%
The land of rugged mountains and rolling plains, Montanna has a unique sense of style and practicality. It's no surprise that brands like Wrangler and Eddie Bauer have a strong following among Montanans, who value durability and comfort in their clothing. Birkenstock, with its comfortable and reliable footwear, is also a favorite among those who spend time in the great outdoors. Patagonia, known for its commitment to sustainable and ethical practices, resonates with Montanans who care about the environment. Lastly, Victorinox, with its Swiss army knives and other tools, appeals to those who value practicality and versatility in their gear. These brands reflect the spirit of Montana, where hard work and adventure go hand in hand.
Nebraska
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Asics
- Fame: 74%
- Popularity: 43%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Adidas
- Fame: 98%
- Popularity: 66%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
Nebraska, a state with a deep appreciation for sports and comfort. Wilson Sporting Goods, a brand that resonates with the athletic community, holds a high level of fame and popularity here. Asics and Dr. Scholl's also make their way into the hearts of Nebraskans, providing both style and support. Old Navy offers affordable fashion, achieving a high level of popularity among people of all ages. And of course, Adidas, a brand that delivers both style and quality, is widely adored and popular in this great state.
Nevada
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Hot Topic
- Fame: 70%
- Popularity: 38%
- Chanel
- Fame: 91%
- Popularity: 51%
- Dolce & Gabbana
- Fame: 78%
- Popularity: 38%
- Crocs
- Fame: 94%
- Popularity: 47%
Nevada residents tend to gravitate towards brands that offer a combination of glamour, individuality, and comfort. Victoria's Secret provides a sense of luxury and sex appeal, which appeals to the state's thriving entertainment industry. Meanwhile, Hot Topic appeals to those who want to stand out with unique and alternative fashion choices. Chanel offers a high-end, classic aesthetic that aligns with the state's upscale casino culture, while Crocs provide comfort and functionality for those who spend a lot of time on their feet in the dry desert climate. Dolce & Gabbana's popularity in Nevada suggests that residents appreciate high-end, designer fashion and luxury products.
New Hampshire
- Timberland
- Fame: 87%
- Popularity: 56%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Lands' End
- Fame: 79%
- Popularity: 47%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- C. & J. Clark
- Fame: 63%
- Popularity: 39%
New Hampshire residents take their outdoor wear seriously, so Timberland's popularity is so high. The brand provides sturdy, dependable boots and outdoor gear that withstand harsh New England winters. Meanwhile, Old Navy offers practical and affordable clothing options for everyday wear that appeal to budget-conscious shoppers. Lands' End provides quality outdoor wear and accessories that align with the state's appreciation for the great outdoors. And Wilson Sporting Goods has established itself as a reliable provider of athletic equipment and apparel for sports enthusiasts of all levels. C. & J. Clark's popularity in the state speaks to the residents' appreciation for stylish and comfortable footwear that can be worn in various settings.
New Jersey
- DKNY
- Fame: 77%
- Popularity: 45%
- Tommy Hilfiger
- Fame: 95%
- Popularity: 50%
- Calvin Klein
- Fame: 96%
- Popularity: 57%
- Gap Inc.
- Fame: 97%
- Popularity: 51%
- Puma
- Fame: 95%
- Popularity: 56%
New Jersey is a state that is always on the move, and its residents demand fashion that keeps up with their fast-paced lifestyles. The brands that thrive here are the ones that provide stylish, comfortable clothing and accessories that are versatile enough for any occasion. DKNY may have slightly lower fame and popularity scores, but its reputation for effortless urban chic still appeals to many Jersey residents. Tommy Hilfiger and Calvin Klein boast high fame and popularity scores, and it's easy to see why: their classic designs never go out of style. Gap Inc. is another popular choice, with various brands that appeal to all ages and styles. Finally, Puma's fusion of sport and fashion makes it a great choice for the active New Jersey resident who wants to look stylish while staying comfortable.
New Mexico
- Hot Topic
- Fame: 70%
- Popularity: 38%
- Church's
- Fame: 73%
- Popularity: 40%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Oakley
- Fame: 78%
- Popularity: 48%
New Mexico residents love to express themselves with unique and edgy fashion, and Hot Topic provides just that. This brand offers myriad options to showcase individuality, from band tees to funky accessories. Church's is also a popular footwear choice, focusing on high-quality and durable construction. Skechers' comfortable and stylish shoes are a hit for those who prioritize fashion and functionality. For lingerie and beauty products, Victoria's Secret remains a go-to for its luxurious and sexy designs. And lastly, Oakley's sunglasses and athletic wear cater to the state's active lifestyle, providing protection and style for outdoor enthusiasts.
New York
- UGG
- Fame: 79%
- Popularity: 41%
- Puma
- Fame: 95%
- Popularity: 56%
- DKNY
- Fame: 77%
- Popularity: 45%
- Yves Saint Laurent
- Fame: 78%
- Popularity: 44%
- Timberland
- Fame: 87%
- Popularity: 56%
New Yorkers are known for their fashion-forward style, and the brands they wear reflect their unique personalities. From the iconic UGG boots to the sleek designs of Yves Saint Laurent, the people of New York have a keen eye for quality and style. Puma, a brand that embodies the energy and hustle of the city, is a popular choice among those who live life on the go. Timberland, with its durable and timeless designs, is a staple in the wardrobes of New Yorkers who appreciate quality craftsmanship. And DKNY, a brand born in the city itself, perfectly captures the spirit of the Big Apple with its urban-inspired designs.
North Carolina
- Hanes
- Fame: 96%
- Popularity: 74%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Crocs
- Fame: 94%
- Popularity: 47%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
North Carolina residents have an appreciation for quality and comfort in their clothing and footwear, as evidenced by their loyalty to brands like Hanes, Wilson Sporting Goods, and Crocs. Hanes is a staple in many people's wardrobes, providing essential basics that are both affordable and durable. Wilson Sporting Goods is trusted by athletes and sports enthusiasts for its high-quality sports equipment and apparel. Known for their signature clogs, Crocs provides comfort and functionality for everyday wear. And of course, Victoria's Secret remains a popular choice for lingerie and sleepwear. Overall, North Carolinians have a practical and stylish approach to their fashion choices.
North Dakota
- Wilsons Leather
- Fame: 63%
- Popularity: 38%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Victorinox
- Fame: 64%
- Popularity: 46%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
- Old Navy
- Fame: 96%
- Popularity: 61%
North Dakota residents have an eye for quality, and it shows in their favorite brands. From rugged outdoor gear to chic accessories, the brands that appeal to North Dakotans provide both style and substance. Eddie Bauer and Wilsons Leather are popular choices for those who love to explore the great outdoors, while Victoria's Secret and Old Navy offer trendy clothing and accessories for everyday wear. Known for its durable and reliable Swiss Army Knives, Victorinox is a trusted brand for those who value practicality and craftsmanship. It's clear that North Dakotans prioritize brands that are both functional and fashionable, making them a savvy and stylish group.
Ohio
- Pink
- Fame: 65%
- Popularity: 38%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Nike
- Fame: 99%
- Popularity: 62%
Ohio, it's time to get your shopping shoes on and hit the stores! Whether you're looking for fashionable footwear or comfortable everyday wear, the brands available in your state have got you covered. Old Navy's wide range of stylish and affordable clothing options allows you to stay on-trend without breaking the bank. For a comfortable yet fashionable footwear choice, Skechers U.S.A., Inc. provides a variety of sneakers, boots, and sandals to suit your needs. And if you're after high-quality athletic shoes, Nike is the go-to brand with its 99% fame rating. Dr. Scholl's offers a wide range of foot care products, ensuring your feet are as comfortable as your outfits. So, whether running errands or hitting the gym, Ohio has everything you need to look and feel great!
Oklahoma
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Nike
- Fame: 99%
- Popularity: 62%
- Fossil Group
- Fame: 73%
- Popularity: 42%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Victoria's Secret
- Fame: 97%
- Popularity: 50%
Wilson Sporting Goods, Nike, Fossil Group, Old Navy, and Victoria's Secret are among the most sought-after brands in Oklahoma. Wilson and Nike are immensely popular and recognized by many residents, with high fame and popularity scores indicating their widespread appeal. Fossil Group, while not as well-known, still enjoys a loyal following of fans who appreciate the quality and style of their products. Old Navy, with its affordable yet chic clothing options, has become a go-to choice for Oklahomans looking to stay on-trend without breaking the bank. And of course, Victoria's Secret, with its alluring lingerie and beauty products, remains a beloved staple for many shoppers in the Sooner State.
Oregon
- Columbia Sportswear
- Fame: 87%
- Popularity: 61%
- Nike
- Fame: 99%
- Popularity: 62%
- Victorinox
- Fame: 64%
- Popularity: 46%
- Birkenstock
- Fame: 74%
- Popularity: 40%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
Oregon residents know how to stay stylish and comfortable, thanks to the abundance of popular clothing and footwear brands in the area. Leading the pack is Nike, with its universally recognized swoosh logo and reputation for quality athletic footwear and apparel. Columbia Sportswear also has a strong following, offering functional yet fashionable outdoor clothing for all ages. Wilson Sporting Goods is a trusted choice for those seeking reliable and durable sporting goods with high fame and popularity scores. And let's not forget about Birkenstock, known for its comfortable and trendy sandals, or Victorinox, a brand that combines style and functionality with Swiss-made watches and accessories. Whether it's hitting the trails or just lounging at home, these top brands in Oregon have got you covered.
Pennsylvania
- Old Navy
- Fame: 96%
- Popularity: 61%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- C. & J. Clark
- Fame: 63%
- Popularity: 39%
- Reebok
- Fame: 96%
- Popularity: 58%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
As one may suspect, from a land of such deep history and tradition, Pennsylvania savors classic, tried-and-true fashion tastes. Old Navy is a beloved brand among Pennsylvanians, with its trendy styles and affordable prices making it a go-to choice. Skechers U.S.A. Inc. is another top pick, known for its comfortable and stylish footwear. Reebok is a highly recognizable brand, with its fame and popularity scores indicating it's a trusted choice among residents. Dr. Scholl's is also a well-known and popular brand in Pennsylvania, appreciated for its comfortable and supportive shoes. C. & J. Clark may not be as popular but still holds a respectable fame score, indicating that it's a well-known brand among Pennsylvanians.
Rhode Island
- Gloria Vanderbilt
- Fame: 80%
- Popularity: 39%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Swarovski
- Fame: 72%
- Popularity: 45%
- C. & J. Clark
- Fame: 63%
- Popularity: 39%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
Rhode Island, a small state with a big personality, boasts a unique fashion scene. Gloria Vanderbilt is a moderately famous brand among Rhode Islanders, with a dedicated following despite its lower popularity score. Dr. Scholl's is a popular brand, appreciated for its comfortable and supportive shoes, with a high fame and popularity score. Swarovski is a brand that adds sparkle to the lives of Rhode Islanders, with its beautiful and high-quality jewelry, although its popularity score is relatively moderate. C. & J. Clark may not be as well-known, but it still holds a respectable fame score, indicating that it's a recognized brand among Rhode Islanders. Skechers U.S.A. Inc. is another top pick, known for its comfortable and stylish footwear, with high fame and popularity in the state.
South Carolina
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Polo
- Fame: 92%
- Popularity: 51%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Pink
- Fame: 65%
- Popularity: 38%
- Crocs
- Fame: 94%
- Popularity: 47%
The residents of South Carolina know what they like when it comes to fashion, and these top brands are proof of that. Wilson Sporting Goods and Polo are beloved by many, with high fame and popularity scores reflecting their widespread recognition and favorability. Skechers U.S.A., Inc. is another go-to choice, appreciated for its comfortable and stylish footwear. Pink may not be as popular, but it's still a well-known brand among South Carolinians. And let's not forget about Crocs, with its almost-universal recognition and popularity for its unique and practical shoe design.
South Dakota
- Liz Claiborne
- Fame: 84%
- Popularity: 41%
- Asics
- Fame: 74%
- Popularity: 43%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Birkenstock
- Fame: 74%
- Popularity: 40%
The residents of South Dakota appreciate durable and comfortable clothing and footwear that can withstand the rugged terrain and lifestyle of their beloved state. With its reputation for quality outdoor gear and apparel, Eddie Bauer is a popular brand among South Dakotans. Wilson Sporting Goods is also highly recognized, with its fame score indicating a well-known and trusted choice for sporting equipment. Liz Claiborne is another recognizable brand, appreciated for its stylish yet practical clothing options. Asics is a trusted choice for athletic footwear, known for its supportive and comfortable designs. And last but not least, Birkenstock is a popular brand for its comfortable and long-lasting sandals.
Tennessee
- Nike
- Fame: 99%
- Popularity: 62%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Lane Bryant
- Fame: 85%
- Popularity: 45%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
Tennessee residents know how to rock their sporty and trendy style. Nike dominates in Tennessee, with an incredibly high fame and popularity score. People love Nike's quality and innovative approach to athletic footwear and apparel. Old Navy is another popular brand that people trust and love in Tennessee. It's renowned for providing fashionable and affordable clothing to people of all ages. Lane Bryant is a well-recognized brand in Tennessee, with its fame and popularity scores indicating that people appreciate its trendy plus-size clothing. Skechers U.S.A., Inc. is a popular choice for comfortable and stylish footwear in Tennessee, with a high popularity score indicating its appeal among residents. Wilson Sporting Goods is also well-known among Tennesseans, offering a range of quality sports equipment and apparel to suit any sports enthusiast.
Texas
- Fossil Group
- Fame: 73%
- Popularity: 42%
- COACH
- Fame: 86%
- Popularity: 46%
- Michael Kors
- Fame: 81%
- Popularity: 45%
- Crocs
- Fame: 94%
- Popularity: 47%
- Versace
- Fame: 84%
- Popularity: 42%
Ah, Texas - a land known for its bold fashion choices and love of luxury brands. Fossil Group may not be as popular as some other brands on this list, but it still holds a respectable fame score, making it a known name among Texans. COACH is another beloved brand known for its high-quality bags and accessories. Michael Kors is also a popular choice, with its trendy and stylish clothing and accessories. Crocs, while not necessarily known for its high-fashion appeal, is still a well-liked and recognized brand in Texas. And, of course, Versace - a brand synonymous with luxury and extravagance - has made its mark in the Lone Star State with a solid fame score and a dedicated following.
Utah
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Old Navy
- Fame: 96%
- Popularity: 61%
- Converse
- Fame: 94%
- Popularity: 61%
- Nike
- Fame: 99%
- Popularity: 62%
- Vans
- Fame: 84%
- Popularity: 55%
In a place where the great outdoors is always calling, it's no surprise that Wilson Sporting Goods is a popular brand among Utah residents. Known for its high-quality sports equipment, it's a trusted choice for Utahans. Old Navy is also a beloved brand, offering affordable and trendy clothing options for all. A classic and timeless choice, Converse's fame and popularity scores indicate that it's a go-to pick for many. Nike, with its reputation for cutting-edge athletic wear and footwear, is another highly recognizable brand among Utah residents. And finally, Vans, known for its skate-inspired shoes and streetwear, has a respectable popularity score, indicating it's a brand that's appreciated in the state.
Vermont
- Lands' End
- Fame: 79%
- Popularity: 47%
- Lee
- Fame: 93%
- Popularity: 64%
- Victorinox
- Fame: 64%
- Popularity: 46%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Old Navy
- Fame: 96%
- Popularity: 61%
Nestled in the charming state of Vermont, fashion tastes are a delightful mix of practicality and style. Lands' End is a beloved brand among locals, with its versatile and comfortable clothing lines. Lee is also a popular choice, known for its high-quality denim and trendy designs. For those who appreciate functional and durable products, Victorinox offers reliable and well-crafted gear. Eddie Bauer is a trusted brand that offers a blend of performance and style for adventurous souls. And of course, Old Navy continues to be a go-to choice for its trendy fashion pieces and affordable prices.
Virginia
- Dockers
- Fame: 88%
- Popularity: 52%
- Dr. Scholl's
- Fame: 93%
- Popularity: 65%
- Puma
- Fame: 95%
- Popularity: 56%
- Crocs
- Fame: 94%
- Popularity: 47%
- Nike
- Fame: 99%
- Popularity: 62%
Virginia residents have a keen sense of style, and it shows in their brand preferences. Dockers is a beloved brand, known for its high-quality, stylish clothing options that offer comfort and durability. Dr. Scholl's is another top pick, appreciated for its comfortable and supportive shoes that keep Virginians going throughout the day. Puma is a highly recognizable brand, with its fame and popularity scores indicating it's a trusted choice among residents. Crocs, with their unique designs and comfortable fit, are also popular in Virginia. And of course, no list of Virginia fashion favorites would be complete without mentioning Nike, a brand that has won the hearts of Virginians with its cutting-edge designs and top-notch quality.
Washington
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Birkenstock
- Fame: 74%
- Popularity: 40%
- The North Face
- Fame: 86%
- Popularity: 55%
- Victorinox
- Fame: 64%
- Popularity: 46%
Washington, the land of rain and beauty, has its own taste for fashion. As expected, brands like Eddie Bauer and The North Face are beloved by the people, for their high-quality and reliable outdoor wear. Wilson Sporting Goods is another top pick, with its wide range of sports gear making it a trusted choice for athletes. Birkenstock, known for its comfortable and stylish footwear, has a decent popularity score, indicating that it's a popular choice among residents. Lastly, Victorinox, while not as popular, is still a well-known brand among Washingtonians, appreciated for its quality products.
West Virginia
- American Eagle Outfitters
- Fame: 91%
- Popularity: 48%
- PVH Corp.
- Fame: 74%
- Popularity: 39%
- Liz Claiborne
- Fame: 84%
- Popularity: 41%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Kate Spade New York
- Fame: 72%
- Popularity: 40%
West Virginia's fashion is about the perfect balance of comfort and style. American Eagle Outfitters is a favorite among residents, offering a wide range of casual and trendy clothing options for both men and women. The brand's popularity is a testament to the state's laid-back and practical fashion sensibility. PVH Corp. provides a touch of sophistication to West Virginia's fashion scene with its classic and timeless designs. Liz Claiborne is another brand locals love, offering versatile and fashionable clothing that can be dressed up or down. Wilson Sporting Goods provides high-quality, durable sportswear for those who love an active lifestyle. Finally, Kate Spade New York brings a touch of glamour to the state with its chic and playful handbags and accessories. West Virginia's fashion tastes are practical, comfortable, and casually stylish.
Wisconsin
- Lands' End
- Fame: 79%
- Popularity: 47%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Eddie Bauer
- Fame: 88%
- Popularity: 55%
- Duluth Trading Company
- Fame: 80%
- Popularity: 49%
Wisconsin values practicality and quality in its clothing choices. With its loyal local following, Lands' End specializes in durable and comfortable outdoor wear. Another popular brand, Sketchers' comfortable and stylish shoes are perfect for long walks and everyday wear. Wilson Sporting Goods is a go-to brand for sports enthusiasts, providing quality gear for all activities. Eddie Bauer, known for their rugged and versatile outdoor clothing, is well-beloved in Wisconsin. Additionally, Duluth Trading Company offers durable and functional workwear that can stand up to any task. In the end, Wisconsin residents prioritize comfort and quality above all else in their clothing choices.
Wyoming
- London Fog
- Fame: 76%
- Popularity: 52%
- Victorinox
- Fame: 64%
- Popularity: 46%
- Oakley
- Fame: 78%
- Popularity: 48%
- Wilson Sporting Goods
- Fame: 89%
- Popularity: 51%
- Skechers U.S.A., Inc.
- Fame: 96%
- Popularity: 67%
Wyoming residents have a unique sense of style, with a mix of outdoor and urban influences reflected in their favorite brands. Victorinox provides functional and reliable outdoor gear that can withstand the harsh Wyoming weather, while Oakley offers high-quality sunglasses and apparel for a fashionable and sporty look. Wilson Sporting Goods is another popular brand, providing durable and top-performing equipment for athletes of all levels. For footwear, Wyoming residents turn to Skechers, known for its comfortable and stylish shoes that can take you from a hike in the mountains to a night out in the city. Finally, London Fog offers chic and timeless outerwear for those chilly Wyoming nights, ensuring both warmth and fashion.
